situation:
The beef industry is seeing a record high supply of the Choice grade of beef and its exceeding industry demand. National Beef, with itsgrowing supply of high-quality Angus beef was challenged to differentiate their beef programs to customers.

insight:
Retail and Food service customers are looking for more consistency within the high-quality grade of beef. The variation in quality they get when buying beef is substantial. To keep consumers coming back they need to offer consistent high-quality beef every time.

solution:
HyPlains Heritage Farms is a super-premium branded program that delivers on this consistency of only upper 1/3 of Choice beef–that’s almost Prime beef. Leveraging its unique cattle supply and processing capabilities and marketing support National Beef can help their customers win in their marketplace.

 

https://www.nationalbeef.com/products/vabrands/hyplains-heritage-farms