Working as ACD with the team at Queue, we redesigned the website for Kyoku for Men, a high-end men’s skincare line that combines cutting-edge skincare technology with effective natural ingredients. We also set out to improve the user interaction of the store by improving readability and intuitive navigation. check it out here.
How can you get consumers talking about corn oil? As ACD at Queue, the team and I designed and produced program materials to introduce new scientific research about plant sterols. And since plant sterols help reduce cholesterol, it made sense to have consumers Take the Pledge to Set a Healthier Table on facebook.
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Prairie Hills Motorsport Club is for racing enthusiasts. A premiere track designed with enough configurations that will keep a driver interested for a lifetime.
More than a track, this state-of-the-art facility will have amenities for the whole family. A spa, luxury accomodation and dining, waterpark, games and premium shops
The brand mark need to communicate more than racing. In an environment of checkered flags, racing stripes, spinning wheels and flames, Prairie Hills is identified as a luxury destination. The gold bar atop the crest is a literal metaphor for the corporation’s vision. “The Dawn of the American Motorsports Club”
services include: Creative direction, design and production while working as ACD at Queue Marketing.
The FACE of education was changing. In 2000, three of guys had a dream – create and develop an information infrastructure system to improve the relationships between teachers, students and administrators on college campuses across the country.
As Creative director, I managed the creative development of all marketing and sales materials both print and digital media. These collateral pieces set a new standard in higher education.
The objective for the new Artistic Director, Bruce Simpson, was to better connect the Louisville Ballet to its community. The previous identity and personality of the ballet was stuffy, pretentious and unapproachable for a blue collar working class community of Louisville Kentucky.
This new logo was inspired by the Ohio River. Creating a mark that symbolizes inspiration, creativity, and community.
In addition to a new logo, the Louisville Ballet needed a brochure for this season’s performance schedule. I directed photography in an afternoon at the dance studio shooting a wide range of supporting shots. We also happened across a unique effect when we back-lit the performance shots. The texture of the dance floor created a rich depth and approachable tone to the images.
The cover shot was staged to recreate the new logo with real dancers, with the help of the artistic director.
services include: Creative concept, branding, print design, photography art direction, retouching while working as ACD at Doe Anderson.
The design of this site was inspired by the holiday package. The warm label reproduced against the deep red created a rich environment that accentuate the caramel tones and tastes of the whisky.
services include: Web design and art direction while working as ACD at Doe Anderson.
This site was live from 2003-2005.
The opera was going to perform “The Ring” which is a series of four operas based on Norse mythology. Such an undertaking is rare by any opera house. The objective of the site was to be extremely sensorial. To excite operagoers about the upcoming performances and introduce this series who are new to the opera.
services include: Web design and art direction while working as interactive designer at DSW Partners.
This site was live from 2000-2003, and won site of the week by Communication Arts.