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- the concept to bring a social campaign into the tangible world
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- Endcap: Free decals with purchase of Dove
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- Awareness on target.com, social networks and a PR event at the MN Lynx basketball game
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- Local news coverage of the campaign
2017 Gold Effie Award Winner.
The following year Dove and Target partnered again, this time giving away bracelets with encouraging words.
