The Girl Scouts of Greater Chicago and Northwest Indiana are celebrating the 100th Anniversary of Girl Scouts with an event at Grant Park. I designed several logo options to be used on banners, flyers, and participation t-shirts.
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Wing Park golf course turned 100 years old, and to celebrate, the city of Elgin wanted to refresh their mark.
Click here to see a variety of logo samples.
Concept exploration for a branded pretzel store that one would find located in a busy shopping mall environment. Work developed while working as ACD at Queue Marketing.
Prairie Hills Motorsport Club is for racing enthusiasts. A premiere track designed with enough configurations that will keep a driver interested for a lifetime.
More than a track, this state-of-the-art facility will have amenities for the whole family. A spa, luxury accomodation and dining, waterpark, games and premium shops
The brand mark need to communicate more than racing. In an environment of checkered flags, racing stripes, spinning wheels and flames, Prairie Hills is identified as a luxury destination. The gold bar atop the crest is a literal metaphor for the corporation’s vision. “The Dawn of the American Motorsports Club”
services include: Creative direction, design and production while working as ACD at Queue Marketing.
Beriyo is a vibrant and exciting brand where everyone can treat themselves to healthy and flavorful smoothies. Everything is made with Real Yogurt and Real Fruit.
Designing a QSR is a multi-faceted project. One must understand how a consumer interacts in the environment. Maximizing touch points along the path to purchase helped educate, and upsell products to consumers.
When its food, appetite appeal is an absolute must. Interior colors and POP all work together to present real fruit and real yogurt in a bright vibrant flavorful environment.
services include: Creative direction, interior design, POP and signage, photography art direction, retouching and production while working as ACD at Queue Marketing.
Over the course of 30 years, Mrs. Fields brand became a bit stale. Pardon the pun. Franchise storeowners did little to reinforce the premium ingredients, craftsmanship and artistry of cookie making. The stores began to look like a hodge-podge of beverage brands such as Coca-Cola, Icee, and minute maid.
Removing clutter from the store, and setting the Mrs. Fields mark in a large field of red, gave the brand a new sense of importance and specialness. With the 30th anniversary I was able to quite simply tie a bow on the new mark.
Reinventing the Mrs. Fields brand began at the franchise store level. Eventually these refinements will work their way into all facets of their business.
Understanding the path to purchase helped us departmentalize the store into three distinct purchase zones, plus promotional elements are located at key points of contact. This refresh has seen increased sales as high as 60%, and sustained at 35% almost a year later.
services include: Creative direction, interior design, POP and signage, photography art direction, retouching and production while working as ACD at Queue Marketing.
The FACE of education was changing. In 2000, three of guys had a dream – create and develop an information infrastructure system to improve the relationships between teachers, students and administrators on college campuses across the country.
As Creative director, I managed the creative development of all marketing and sales materials both print and digital media. These collateral pieces set a new standard in higher education.
The objective for the new Artistic Director, Bruce Simpson, was to better connect the Louisville Ballet to its community. The previous identity and personality of the ballet was stuffy, pretentious and unapproachable for a blue collar working class community of Louisville Kentucky.
This new logo was inspired by the Ohio River. Creating a mark that symbolizes inspiration, creativity, and community.
In addition to a new logo, the Louisville Ballet needed a brochure for this season’s performance schedule. I directed photography in an afternoon at the dance studio shooting a wide range of supporting shots. We also happened across a unique effect when we back-lit the performance shots. The texture of the dance floor created a rich depth and approachable tone to the images.
The cover shot was staged to recreate the new logo with real dancers, with the help of the artistic director.
services include: Creative concept, branding, print design, photography art direction, retouching while working as ACD at Doe Anderson.
