Creative Director Queue Brand Communications Mar.2018 – present
Guiding all projects and responsible for the overall quality of work produced by the creative department. Manage the creative process from strategy, concept to completion. Translate marketing objectives into clear creative strategies. Oversee profitability, deliverables, timelines and budgets. Meet with C-level clients and senior management to explain creative strategies and solutions. Actively involved in hiring, training, manage and cultivate the career development of creative staff members, including designers, art directors, copywriters, photographers and web developers.
Assoc. Creative Director True Value Mar.2017 – MAR.2018
Establish ways of working and processes to build the in-house creative
department at True Value. Develop strategic creative and design solutions for
Brand, Retail, Direct, Loyalty Marketing, Private label packaging, Consumer
promotions. Direct and manage the design and production team, set annual
goals and career development.
Creative Director Geometry Global May.2014 – Nov.2016
Led creative development for Unilever brands sold at Target. Discerned the
right creative approach that drove bottom line and category growth for Unilever personal care, food and refreshments brands. Led and coordinated creative development across multi-agency teams (Consumer Promotion, Shopper Marketing, PR, Media, Experiential and Digital) to create effective, strategic national brand programs that create awareness, drive purchase and build baskets at retail. Won a 2017 Gold Effie award for Dove Speak Beautiful program at Target.
Freelance Various Agencies Jan.2012 – May.2014
Creative direction and design for Ogilvy Action, G2, Catapult, Ryan Partnership, Aspen Marketing, Queue Creative Marketing, CBD Marketing, and others. Incorporate strategy and consumer insight into sellable concept ideas for new business pitch and RFP presentations. Brands include Pinnacle Vodka, Oreo, Kleenex, and Unilever brands.
Assoc. Creative Director Queue Creative Dec.2009 – Jan.2012
Successfully launched the brand refresh and remodel for Mrs. Fields Cookies. The QSR franchise saw a 70% increase in sales in the first month, and maintained a 30% increase to year-end. Designed and oversaw creative development of a new smoothie brand for TCBY, which included store interior design, signage, POP, direct mail, packaging and menu systems. Re-launched the Queue brand identity via web, social media, sales and marketing materials.
Assoc. Creative Director G2 Chicago Dec.2007 – Nov.2009
Led and mentored creative teams to develop integrated shopper promotional
projects for Kraft Foods, Pringles, Jim Beam, and Heineken. Continually brought strategic thinking to each assignment that opened opportunities for incremental business. Created and managed the development of Kraft’s The Lunch Spot, an in-aisle destination at Meijer. After a very successful test, Meijer and Kraft rolled out the concept into all 140+ Meijer locations.