Everything you need for Dad’s big day. This cross merchandising program was a big win for Beam Brands. With a creative approach not typical at grocery, plus the discounts on grilling meats and other non-food items this program was an easy sell in.
Everything you need for a fun summer party in your backyard. The Bar-B-Quench promotion pairs Jim Beam black label, and Cruzan Rum with a fruit puree mixer for a recipe for a flavorful summer.
Program elements included display, stanchion signage in meat department. Floor graphics, window clings and shelf talks placed outside of the liquor aisle.
services include: Creative direction, POP and signage and display design while working as ACD at G2 Marketing.