The Nexxus Salon Care brand has quite a big story to tell and the current assets from brand development require the reader to spend a considerable amount of time to evaluate each element and determine what they mean and why they should care. The essence of the brand has to convey that Science + Nature + Salon quality = Hair with Beautiful Fluidity
In shopper materials, the key visuals and text must be succinct to tell one story quickly and easily. Using the existing assets, we add a white border treatment to create a frame that brings together the feel of a periodic element and salon beautiful.
This adds visual interest to the high fashion photography while providing an instant connection to the science behind the product line.
Our headline with the liquid and ingredient cues round out the story in a polished editorial look.
