Kraft had secured the development of an aisle devoted to meal solutions where Kraft products could be featured. This concept divided the aisle into meal occasions, with way finding signage that asks the familiar question – What’s for Dinner?
This project was also very enlightening and challenging. The creative approach had to be simple enough to follow a strict style guides for both Kraft and Walmart, as well as being intuitive enough to pass focus group testing.
services include: art direction, POP, signage and display design while working as ACD at G2 Marketing.